Wednesday, June 12, 2013

The Makeup Show Chicago 2013 Rundown


Wow! Our two days at The Makeup Show Chicago were jam packed with fun and excitement.  All of the wonderful customers, the incredible guests, the non-stop demos, and the packed seminars kept us busy from morning 'til night!  Here are some of the highlights:

The Customers - We LOVED doing this show for YOU.  A big shout out to all the loyal Mehron clients and to the new clients we met.  The Mehron team so looks forward to this show where we can share our tried and trues, introduce our debuts, and demonstrate to you in person just how they really LOOK, FEEL, and WORK.  We enjoyed meeting everyone who stopped by our booth to learn more and see the amazing artistry of Jinny and our special guest on the Mehron Stage.

The Debuts - Some new products took center stage at our booth.  For a night out on the town hitting the hottest clubs we have our B.L.A.M.E. Black Light Activated Makeup Essential cream makeup.  It comes in 6 vibrant colors for creating fun designs on the face, body and hair.  Super simple to use, transfer resistant, long wearing, and easy to wash off.  By popular demand, we also expanded our Glosstone line with Glosstone PRO.  This wand gloss is moisturizing and non-tacky, leaving the lips glossy but not greasy.  Long-lasting, it is enriched with antioxidants of aloe vera and vitamin E.  Perfect to use over our L.I.P. Cream or wear alone.  This is also available in 6 shades - 3 highly-pigmented matte shades and 2 sparkly shades infused with tiny light reflectors to pump of the volume creating the appearance of fuller, richer lips.



The Demos - Anyone who has visited us at any of the trade shows knows Mehron is famous for our Jinny demos.  Crowds flock to see her world-renowned artistry.  For The Makeup Show Chicago Jinny went with an animal theme.  Attendees learned some new techniques they can add to their toolbox of ideas.  Check out her tiger and bug creations - could be a great idea for a cool Halloween costume.

The Guests - We were thrilled to have Chicago's very own Leekovision working with us on the Mehron Stage demonstrating our top selling Paradise Makeup AQ, which was developed together with Jinny, and our LUX Airbrush Makeup.  The team had a blast creating alongside him.  We also got to meet Face Off Season 4 winner Anthony Kosar.  This Chicago native has a makeup school where he teaches special effects makeup and face painting classes using Mehron's Paradise Makeup AQ products.
Jinny and Leekovision
Jinny and Anthony Kosar
The Seminars - With the summer bridal season in full swing,  professional makeup artist and model Sindy Perez taught the Mehron seminar HD Makeup For The Modern Bride.  People filed in to learn how to make their bridal clients look even more fantastic under the scrutiny of high definition.
Sindy Perez teaching HD Makeup For The Modern Bride

Thanks to everyone who helped us make The Makeup Show Chicago 2013 a huge success!




  

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