IMATS (International Makeup Artist Trade Show) is a Mehron favorite. Each year our team packs up the Mehron booth, stage and cases and cases of product and heads to shows on both coasts - Los Angeles and New York. This year we excitingly traveled to IMATS parts unknown - for the VERY FIRST time we also took part in the London show, which was held this past weekend at the Olympia National Hall Kensington in Central London. Together with our UK distributor Treasure House of Makeup, we debuted Mehron products to crowds of thousands. It was a surreal experience, selling out of almost everything! We are thrilled for such a wonderful response and thankful to everyone who helped us pull it all together.
IMATS London International Team
|Academy of Freelance Makeup Artists Manning The Mehron Booth|
Nicole Aspradakis also joined us on the Mehron stage. This talented artist with extensive fashion and beauty industry experience is an artist in residence at the famous 59 Rivoli in Paris with multiple exhibitions on her resume. She brings her artistry to life through body painting. Just look at her incredible eye for color.
Sindy's IMATS SeminarHD Makeup For The Modern Bride seminar to IMATS London. She engaged a packed house with her techniques and tips - perfect for the summer bridal season. We all now how important it is to look cool and shine free for those all important photos and videos of the big day.
We want to extend a big thank you to the entire Mehron international team and look forward to doing IMATS London again in 2014!