Wednesday, January 23, 2013

IMATS Los Angeles 2013 Was Amazing!


We LOVE going to IMATS.  It's so filled with energy and passion from those in - or who simply just love - the beauty industry.  And this year's IMATS Los Angeles 2013 did not disappoint!  The show was simply spectacular - a wonderful way to celebrate the 100th issue of The Makeup Magazine, the show's sponsor.  We want to thank everyone who came on over to the Mehron booth to check out our tried and true products and our new debuts, as well as those who stopped by to watch the incredible Jinny Houle in action.

Our IMATS Product Unveilings
It's a new year and that means new products!  We were excited to introduce our new Paradise Makeup AQ 8 new "brilliant" shades at IMATS.  Our Paradise line was created and developed with world-renowned body artist Jinny Houle.  These new shades were inspired by metallic shine and sparkle.  Look at their brilliance on our model Sindy . . .


The response to these new colors was tremendous.  We were excited to also sell out of our Paradise AQ Prisma palettes - perfect for quick blending of color.  Visit Mehron.com to see the full color selection of these top selling body art products, along with our Paradise brush collection.

At the show, we also showcased our new Skin Prep Pro to rave reviews.  This proprietary fragrance-free formula helps makeup last even under the most stressful conditions.  Good for all skin types, it acts as a moisture-barrier to help keep you looking fresh all day.  Just apply lightly, let dry, then apply your makeup and you are good to go!





Jinny's Fusion Makeup Demonstrations

So many people turned out at the Mehron Stage to watch Jinny at work.  She and her models Sindy and Natalie stole the show with their fusion makeup looks - created with our Paradise Makeup line.  Take a look . . .




Our team is always inspired by your wonderful reception of our ideas, demonstrations, products, pigments, quality and color pay off!  Thanks for helping us make IMATS Los Angeles 2013 a resounding success and a fabulous time!  We also want to Congratulate Michael Keys the owner of The Makeup Magazine for its 100th issue milestone and thank him for for acknowledging our participation at IMATS since its inception in 1999.

Mehron's IMATS LA Team - Stephanie Ferreira, Adam McBride,  Sindy Perez,
Isabel Tremblay and Jason Coleman



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