Friday, November 18, 2011

Authorized Mehron Retailers in SD Magazine

Mehron Authorized Retailers in Stage Directions Magazine

Stage Directions Magazine, is a publication in print and online that explores the Art and Technology of Theatre. It is a publication that explores all aspects of theatrical production and is an invaluable resource for productions from Broadway to local school productions. Catering to the Professional Theatrical Production Team, novices can find a wealth of information and contacts for stage productions from the companies on the cutting edge of theatre technology. With feature articles about sound and lighting equipment, Stage Directions Magazine is for theatrical production companies large and small, and is an especially vital resource for Regional, Community and University Productions. Each month Stage Direction Magazine introduces theatrical personnel to cutting edge technology in production along with articles that cover every aspect of stage presentations.

The November 2011 Issue 54 of Stage Directions Magazine features an Article in their Costume/Makeup Section, entitled, The Proper Application, Costume and Makeup Companies talk about making it work. The first Company in this Stage Directions Feature article is AEO Studios, located in Orlando, Florida USA and in Hong Kong. AEO Studios is an Authorized Mehron Retailer and in the article The Founder of AEO Studios is Alan Ostrander. Drew Dalire, managing partner and producer at AEO tells Stage Directions Magazine about the concept of the company, “Our belief is that DIY does not mean ‘figure it out yourself. We are here as a resource and we cater to all aspects of the entertainment industry and to novices.” Mr. Darline continues, "We work hard to educate our amateurs and students that planning is very important. There are situations where we've had to go onsite to fix someone's mistakes. It’s great we can help them—but we like to educate before it comes to that, so rehearsal doesn’t last long into the night.” Mr. Daline explains their philosophy of stocking makeup, "“We select products out of those lines that are versatile, and not just for a particular genre of makeup, Mehron's New Celebré Pro HD line has been one of their big sellers as it encompasses a wider range of skin tones." AEO is one on the Authorized Mehron Retailers that not only offers you quality Mehron Makeup Makeup for Studio, Stage and Screen, but also offers a wealth of information for their customers. Many Blog Readers from Asia have asked about a Mehron Authorized Retailer near them, AEO Hong Kong can be reached at (852)3173-9696.
Mehron's New Celebré Pro HD
The same article in Stage Directions Magazine features two other Mehron Authorized Retailers, Costume Holiday House, with three locations in Ohio, USA. Costume Holiday House has a specialty Web Site for Team Spirit called Game Day Colors, where they describe Mehron Fantasy FX as America's favorite sporting event face paint, provides superior color and is as easy as 1-2-3 to apply and remove. Washes off with soap and water.

Another Mehron Authorized Retailer Featured in the November 2011 Issue of Stage Directions Magazine is Mallat Pharmacy & Costume with two locations in Madison, Wisconsin, USA. Mallat Pharmacy & Costume was established in 1928, one year after the founding of Mehron Makeup in New York City, NY, USA. Mallat Pharmacy and Costume features the world famous Face Painting Makeup by Mehron, Paradise Makeup AQ, co-created with Jinny, the First Lady of Face Painting.

Packed with useful information and contacts month after month, Stage Directions Magazine is an essential resource for everyone interested in Theatrical Production, from the latest technological advances in lighting and sound to the finest choices in stage design, and costume and makeup tips. Stage Directions Magazine is available as a subscription for printed copies along with their online digital copy.

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