Tuesday, December 2, 2008

A Lifetime of Makeup

Martin Melik, CEO of Mehron Wishes you a Happy Holiday
Think about all the Makeup Brands that you know. Now think about who you suppose runs those companies. How and where they produce their makeup. What ingredients they use to produce their Makeup and where they buy their ingredients. I'll bet you imagined a lot of Corporate names when thinking about Makeup Brands, and pictured Corporate Directors from all walks of Corporate life sitting behind desks with spread sheets. When you pictured their ingredients didn't you think of boats from China delivering cheap imported knock off ingredients. There is a Makeup Company run in a different way. There is still a Makeup Company in the USA run as a Family Business, because it is a Family Business. Mehron Makeup, Leaders in Theatrical Makeup since 1927, is guided by a second generation of the Melik Family. Martin Melik (Pictured with Paradise Makeup AQ), the son of the founder, Mehron Melik, is still the hands on President of Mehron Makeup.

Martin did not climb the Corporate ladder of a fertilizer company and suddenly find himself as the head of a Theatrical Makeup Company. Martin Melik has lived Theatrical Makeup. As he recently told an interviewer in the October 2008 Issue of Global Cosmetic Industry Magazine, " My personal recollections do not go back as far as silent films and vaudeville. Those were the days of my Dad's era. My early memories only go back to the late 50's and early 60's, when, as a youngster, I delivered packages of makeup supplies backstage to nearly every Broadway theater, many mid-town 24 hour drug stores, the Metropolitan Opera, and occasionally to Madison Square Garden when Ringling Brothers Barnum & Bailey Circus or Ice Capades were in town." As you can see from this small quote the leader of Mehron has lived Makeup his entire life and knows the importance of delivering a quality product to the Performing Arts Community, a Community which has responded with a brand loyalty to Mehron for over eighty years.

You will be hard pressed to find a Family Makeup Company like Mehron where the integrity of their product is watched over by the founding family. In this age of quick profit corporations at any expense, Mehron is a Company that stills lives the dreams envisioned by their founder over eighty years ago, a dream of producing the most sought after theatrical makeup on the planet.

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