Special Effects Makeup Artists And Mehron - Relationships That Last

Mehron's performance roots travel back to 1927 when Mehron Melik founded the company to meet the needs of performers in theatre, vaudeville, burlesque, opera, ballet and silent films.  Our commitment to providing outstanding performance makeup continues to this day and we are extremely proud that our products are relied on by industry professionals across the globe.  Over the course of time, performance makeup products have evolved.  Mehron not only evolved with them, but became the trusted industry leader.  Today we have a full line of performance and theatrical makeup and accessories as well as face and body painting, clown, beauty, and our highly acclaimed special effects products.  Some amazing special effects makeup artists have been along with us for the journey.  We would like to congratulate Facades FX on their Silver Anniversary.

Award Winning Special Effects Creature And Makeup Company

For the last 25 years, Phil Nichols and his team of Facades FX designers have been bringing their old school professional work ethic and amazing talents to motion pictures, television, video and live theatre.  Phil recently shot us an email letting us know that they have used Mehron products in EVERYTHING they have ever done!  Although he thanked us for helping them reach their silver anniversary, it is Mehron that is honored to have played a part in their success.  You have to watch their 25th Anniversary Production Reel and see their work and the breadth of genres they have been involved with, such as the motion picture Arlington Road and the horror movies Boggy Creek and Pshychic Experiment.

These Special Effects Makeup Artists' Accolades

Facades FX has won the 2013 Platinum Remi for Best Makeup and Special Effects Design for their work on the horror short Legend of Goatman at the 46th Annual Worldfest-Houston International Film Festival where they used Mehron's Fantasy F-X Makeup, Mask Cover, and Stage Blood.  Check out this INCREDIBLE behind the scenes video:

They also received the 2011 Gold Remi for Best Special Effects Makeup for Renfield: The Undead.

Recently Phil directed and did creature effects for a stage production of Frankenstein, that he hopes to make into a feature film.  Below is a video of those fabulous effects, where Mehron's products were his foundation for the creature's effects.  He used Mask Cover for the prosthetics and Fantasy F-X Makeup for the body paint for the creature.  Tooth F-X Special Effects Tooth Paint, Fantasy F-X, and intense Color Cups were used on the other characters in the production as well.

Congratulations to Phil and the Facades FX team!  We wish you many more years of success!  And thank you for being such a loyal customer - we truly appreciate it.

Aviva Drescher's Makeup for TV and Cover Shoot

Love the makeup look of Bravo's Real Housewives of New York City's Aviva Drescher? We've got the scoop on how you can replicate it with the makeup products she relies on both on and off-screen  - Mehron.  Aviva's love of Mehron started back at Mercedes Benz Fashion Week when she was the celebrity model for the Malan Breton show.  Mehron products were used on all of Malan Breton's models.  Once she was introduced to our beauty line, she was hooked!  Shortly thereafter, we teamed up with her again, along with Team Mehron veteran makeup artist Jacob Hyzer, for her appearance on WCBS' The Couch.  Most recently, we collaborated with Aviva for her MSNBC appearance and Panache Vue' Magazine cover shoot.  Like the stunning looks above?

Here is how you can recreate Aviva Drescher's cover shoot makeup look

Professional Makeup Artist and Mehron Team Member Brandalyn Fulton shares the products she used to achieve Aviva's fabulous look.

Foundation: Brandalyn created the perfect canvas with our extremely popular Celebre Pro HD Cream Makeup.  This oil and fragrance-free cream foundation was created in collaboration with a select group of highly-acclaimed makeup artists.  It delivers satin-smooth, buildable coverage that is non-greasy and perfect for all skin types, whether you are at the office or under the harsh lights of HD TV.  Available in a variety of colors, you are sure to find the perfect shade for your skin.

Concealer: Any imperfections, shadows or dark circles were erased with our ProColorRing Concealer.  It's five colors can be blended to achieve matching hues.

Powder: Brandalyn set Aviva's makeup with Celebre Pro HD Loose Mineral Finishing Powder in Light.  Made of French delaminated talc, this superfine, velvety smooth powder delivers healthy, flawless coverage that leaves colors bright and true.  It is a wonderful complement to our Celebre Pro HD foundation.

Eyes: Aviva's lids were lined with E.Y.E. Liner Pencil in Brown for long lasting color that doesn't fade even after hours of wear.  Brandalyn then applied a blend of shades from our E.Y.E. Powder 8-Color Palette.  These fabulous shadows never cake or crease and their creamy powder blends easily and evenly - and looks incredible even under the hot lights of the shoot and the honest camera lens.

Lips and Cheeks: Last but not least were the lips and cheeks! Brandalyn used different L.I.P. Cream colors for the cover and interior pages.  On the cover Aviva wore Big Apple.  For the second look, Brandalyn chose the more subtle Cotton Candy. Our L.I.P. Cream provides bold color and hydration for supple, kissable lips.  It is also great for adding a pop of color to the cheeks.  Brandlyn not only used Cotton Candy on Aviva's lips, she also blended it onto her cheeks for a beautiful glow.

For more information on any of our products, or to place an order, visit www.Mehron.com.

And thank you to Aviva Drescher for loving Mehron makeup products!   

Bottomless Closet in NYC

Celebrity makeup artist Dani Fonseca, an integral part of the Mehron family, inspires imaginative creations through her makeup artistry, demonstrations and seminars.  Just recently Dani and her 2012 The Body of Art interns inspired us in another way.  These astounding interns decided they wanted to give back by creating an event where they could support others in need by using their makeup talents.  They chose to donate their services to Bottomless Closet in NYC.  This fabulous organization is committed to boosting women's self-esteem and self-confidence so they can enter and succeed in the workforce and improve the quality of their lives.   Some of the women the organization aids struggle with poverty, homelessness, abuse, and even incarceration.  As highlighted on last Friday's Good Day New York, Bottomless Closet helps them achieve success through a women helping women program that includes providing business attire, interview preparation, professional development, financial management and personal enrichment.
Enhancing The Positive Self-Image of the Women of Bottomless Closet NYC Through Makeup
Building upon the women helping women concept, Dani's interns conceived an event where they could show the women of Bottomless Closet NYC how to create an easy, clean, appropriate interview makeup look.  When we learned of this wonderful event, we wanted to lend our support to these well-deserving women by donating Mehron products.

"Mehron's Celebre Pro HD Makeup was used and demonstrated on each client to create a light or medium coverage flawless finish, and each client got to take her matching color foundation home," said Dani.  "The ladies were so thrilled.  I overheard one woman say she lost her home AND her job from Hurricane Sandy and was feeling really down.  This seminar truly lifted her spirits and made her feel really good.  It is because of stories like that of this woman that the interns and I did the event."

There are ways you can help too.  It is spring cleaning time!  If you have clothes you no longer need, consider donating them to the women of Bottomless Closet.  There are also plenty of volunteer opportunities.  Contact the organization today at 212-563-2499.

Thank you for the inspiration interns!!!!

The Makeup Show New York 2013

We had a fabulous wrap up to the spring makeup trade shows this past weekend at The Makeup Show New York 2013.  The Metropolitan Pavilion was hopping with beauty industry professionals.  Our team enjoyed meeting them all at the Mehron Booth and demonstrating our products in person, including three new products that we launched at the show!  Celebrity makeup artist Dani  Fonseca was also hand to work her magic on the Mehron Stage as well as teach a seminar on HD Makeup for the Modern Bride .

Check Our Mehron's New Products Launched At The Makeup Show New York

Glosstone PRO - Continuing to grow our beauty line, and by popular demand, we developed Glosstone PRO.  This modern twist on our iconic Glosstone brand comes with a new formula, new packaging and new PRO attitude.  It is moisturizing and non-tacking, leaving the lips glossy but not greasy.  Enriched with aloe vera and vitamin E, this long-wearing gloss comes in
clear to be worn alone or over our L.I.P Creams for some added shine,  3 highly-pigmented matte shades, and 2 sparkly shades infused with tiny light reflectors to pump up the volume creating the appearance of fuller, richer lips.  Shades: Coral Reef, Red Kiss, Pink Crush, Crystal Clear, Bubble Gum Sparkle, and Golden Spark.

Celebre Pro HD Cream Palette - We compiled our most popular Celebre Pro HD shades into a lightweight, eco-friendly package that is ultra-portable - perfect for the makeup diva or professional!  Our highly reviewed satiny-smooth cream foundation provides amazing, buildable coverage that is great for all skin types.   We looked beyond texture and to create an oil and fragrance-free formula that is infused with antioxidants pomegranate, aloe vera and vitamin E to help soothe the skin.  Created collaboratively by Mehron chemists and a select group of professional makeup artists, Celebre Pro HD is helps create flawless skin for everyday, the runway and HD-TV.

Skin Prep Pro - This proprietary formula increases the wearability of makeup under even high-performance conditions.  Perfect for performances or to boost your confidence during an active day of work or play.  Clear and fragrance free, this liquid acts as a moisture barrier between skin and makeup.
Just lightly sponge on skin and allow to dry before applying makeup.

Dani's Makeup Show New York 2013 Designs

No trade show would be complete without the amazing artistry of Dani.  She shared her techniques with onlooking crowds that drew in to learn from the master. Her creations are truly inspiring.  Take a look at what stopped passers-by in their tracks!

And with wedding season now in full swing, Dani shared her bridal makeup tips to a packed crowd at her seminar HD Makeup for the Modern Bride.

Thanks Team Mehron for another fabulous show!

The Makeup Show New York - This Weekend!

Beauty and fashion pros - come visit us at The Makeup Show New York tomorrow and Monday.  This fabulous pro only event will be held at the Metropolitan Pavilion, 125 West 18th Street in New York City.  Check out our new products for 2013 - some of which are launching at this show!  Renowned body artist Jinny and celebrity makeup artist Dani Fonseca will be doing live demonstrations on the Mehron stage.  Catch a glimpse of these incredible artists at work and add some techniques to your repertoire.  And with bridal season upon us you won't want to miss Dani's seminar HD Makeup For The Modern Bride.  So come on down and visit the Mehron Booth.

Paradise Glitter Showcased in This Month's Elle

People from all across the globe turn to Elle for the latest fashion and beauty trends.  One makeup trend that is hot right now is bling!  As an article in this month's edition notes, "from sparkle-studded nails to glittering lids, blinged-out beauty has never been cooler!"  And with Mehron creating those looks has never been easier!  Elle gives its pick of 6 glitzy makeup products and we are so excited that one of them is our Paradise Glitter in Fuchsia.  This cool product combines bold color with sparkle for a cutting-edge look that is all the style.

From the couture fashion shows this past January to the latest music videos to the concert stages we are seeing makeup that is fantastic and over the top.  Fashion and pop icons JLo, Lady Gaga, and Katy Perry all sport the glittery glam.  Even the the models of the couture runways of Christian Dior donned some sparkle.  Now it's time for you!  Mehron, known for its extreme beauty products, has just what you need to recreate these glittery, glam looks yourself.  Our Paradise Glitter comes in a range of vibrant colors for just $6.95 each.  Add it to your lips for some sparkle. Create a dramatic eye.  Incorporate it into some amazing body art.  You will love all you can do with it.

Paradise Glitter is easy to apply and simple to remove with soap and water.  Visit Mehron.com for more info or to place an order.

Code Purple NYC Fashion Show

Last Thursday was World Malaria Day.  To help raise awareness about this horrific disease, Mehron teamed up with NYC makeup artist Dani Fonseca as the makeup sponsor at the CODE PURPLE NYC Fashion Show.    Malaria, which can be fatal, is spread when mosquitoes that have been infected by a parasite feed on humans.  85% of the malaria cases and 90% of malaria deaths occur in poverty stricken Africa.  85% of the fatal victims of malaria are children under five.  Perhaps the most shocking statistic - every 30 seconds a child dies from malaria!   We are so humbled and honored to have been part of this important event to help change these statistics and save lives.  Below are some highlights from the evening.

The evening of fashion, film and socializing had one goal: to move people to action.  CODE PURPLE is a non-profit organization that brings together world-renowned designers, fashion moguls, celebrities and models to protect innocent people from contracting malaria through fashion.  Each guest's minimal $20 door donation allowed a Moskeeto Armor Hood-e to be sent to Africa.  This incredibly protective garment, which was designed and developed by ING Activewear, repels mosquitoes and other insects known to carry not only malaria, but also dengue fever, West Nile and lyme disease.

ING's Robin Crespo is the founder of CODE PURPLE, "We joined the fight against malaria in 2012 and have enjoyed watching people and businesses alike stand with us as we work to defeat this deadly disease," said Robin.  "We took a break this year from hosting our annual February fashion show to wait until this day to help connect the dots for our supporters as to why we do what we do."

Using fashion to help inspire action, Dani and a team of incredibly talented Mehron makeup artists created body painted garments with our new BLAME Black Light Activated Makeup Essential, our popular Paradise Makeup AQ, and LUX GLO products.  The models not only looked great under the catwalk lights, they also glowed under the black light for a completely different look!

  

Best Makeup For Women Of Color From Essence Magazine

According to Essence magazine's senior beauty editor Tasha Turner, a big complaint is that there is not enough cosmetics for women of color.  No doubt this is part of the reason the popular publication started their Best In Black Beauty Awards back in 2010.  We are excited to share that Mehron's iNtense Pro Pressed Powder Pigments have been included in this year's picks!  The magazine tested THOUSANDS of products all year long and chose their top 9 makeup selections.  Now that is an achievement we are proud of!

Best Makeup Pick For All Women of Color

In a segment on this morning's Good Day New York, Turner pointed out that their selections, which are in the May 2013 edition, were not not necessarily solely for African American women.  They are the "products that stand out for women of color."  She brought three of the "makeup"product winners with her to be featured on the show and one of them was our iNtense!  In highlighting the top picks, the magazine states "These winners have the color payoff we love and the staying power we need." And when it comes to our iNtense palettes we couldn't agree more - in fact our own product description uses those terms!  They are SUPER long-lasting, matte finish shadows that are bright, edgy and sophisticated.  Their pigment rich, incredibly silky finish provide AMAZING color payoff.  Apply them dry for a more subtle effect or wet for bold drama - Essence editors "love the versatile wet/dry formula!" They are available in 24 different colors, which you can purchase individually and in specially selected color palettes.

"Because of iNtense's intensity and color payoff, it is incredibly humbling to be recognized for a product that looks amazing on all skin tones, especially women of color. It is truly exciting!" says Stephanie Koutikas, Mehron's Marketing Director.  "When developing a product, Mehron puts emphasis on what's missing in the market.  With iNtense, there is no competition when it comes to pure, matte pigments.  The built-in primer helps the pigments stay on longer, allowing the color to stay true from the moment you apply until the time you remove it.  Color should never be compromised because of the color of your skin . . . iNtense does NOT compromise color!"

International Beauty Show New York 2013

This was our first time at the International Beauty Show in New York and we had a blast!  The place was packed with  pros hungry for the latest products, techniques and tips.  Our booth was constantly bustling with visitors interested in trying things out and watching Jinny and Dani Fonseca work their artistic magic on the Mehron Stage.

IBSNY 2013 Was All About Color, Color and More Color

As any Mehron user knows, we are all about color!  People absolutely LOVED our iNtense Pro Pressed Powder Pigments palettes.  These long lasting, matte finish shadows are well . . . INTENSE!  The crowds were not only drawn to the rainbow of colors, but the ways they can be used - particularly to streak the hair.  Just apply with a Face Smoothie or a brush and instantly transform your look.  And unlike the new hair chalks on the market, iNtense is not drying.  Our colorful L.I.P Creams were also a big hit.  Naturals, oranges, corals and hot pinks - we sold them all!

Male and Female Models Took to the Mehron Stage at IBSNY

Body artistry is not just for women.  We spiced things up at the show by having models of both sexes!  Famous body artist Jinny and celebrity makeup artist Dani Fonseca kept the crowds engaged and the Mehron stage a show stopper, literally, as people drew into see just what Jinny and Dani were up to.  The flashes from their cameras were a show themselves!  Take a look at some of Dani and Jinny's fantastic creations:

Next up is the Makeup Show NY May 5th and 6th at the Metropolitan Pavilion.  If you missed us at IBSNY 2013 be sure to catch us there!

IBS New York 2013 Is Just Days Away

Hey New York beauty professionals, if you missed us at IMATS last week, in just a few days you have another chance to experience Mehron products in the Big Apple.  We will be at the International Beauty Show (IBS) New York 2013 April 14th to 16th.  Come on down and visit us at Booth 1337 at the Javitz Convention Center.  Try out products that have been mainstays of makeup professionals across the globe and check out our debut products for 2013.  And be sure to make time to watch the incredible demonstrations of  world-renowned body artist Jinny and celebrity makeup artist Dani Fonseca on the Mehron stage.

Visit www.IBSNewYork.com for tickets.  Register online by April 14th and receive $10 off.